According to PolyientX’s announcement, PX Drops provides weekly opportunities for major brands to cultivate relationships with NFT communities, customers, followers and fans directly through exclusive reward drops. Based on the concept of token airdrops, PolyientX has created the means to link mainstream brands with NFT communities through exclusive benefits, perks and rewards. “NFTs present a new touchpoint for audiences,” says PolyientX Head of Product Nick Casares. In an interview with ZDNet, Casares noted that brands, marketers, influencers and celebrities who’ve been using Web2 – the current version of the internet – to reach out to consumers through social media platforms like Twitter, Facebook and Instagram, are now seeing an increasing number of people holding NFTs and the opportunities that a more decentralized form of the internet – Web3 – has in connecting directly with consumers....