Phil Schiller Reveals Apple S Marketing Budget For 2009 And 2010
While being questioned as a witness in the Apple vs. Samsung case, Phil Schiller just revealed Apple’s marketing budget for 2009 and 2010, reported AllThingsD. The Senior Vice President of Worldwide Marketing would certainly be the one with all of the knowledge, as he told the packed courtroom that the Cupertino-based company spent $97.5 million on U.S. iPhone ads in 2008. Apple further spent $149.6 million on iPhone ads in 2009, and then it reached $346....