Tickets are officially on sale to pre-order for the upcoming adaptation of Stephen King’s Pet Sematary, and Regal has debuted an exclusive poster for the film. On brand with the film’s grisly content, the poster even comes to life and “bleeds.”

Adapted once before in 1989 and adapted from King’s 1983 novel of the same name, Pet Sematary tells the tragic story of a family whose brush with death literally come back to haunt them. After Louis and Rachel Creed (Jason Clarke and Amy Seimetz, respectively) move their family of four to Ludlow, Maine for work, they learn about a haunted burial ground deep in the woods. And when Louis learns that this burial ground can bring the dead back to life, he can’t help but use it to his advantage after facing a sudden loss. Now, with its April 5 release date around the corner, Regal has announced when audiences can purchase tickets, while also unveiling a brand new motion poster.

Regal has announced that tickets for Pet Sematary are now officially available to pre-order. They also unveiled a brand new poster for the film that is exclusive to Regal theaters. When theatergoers scan the in-theater poster with the Regal app, it becomes a motion poster with a creepy bleeding effect. The poster features white silhouettes of the masked children shown in the film’s trailer against a black and red backdrop, as well as dripping blood, some symbols possibly linked to the Wendigo, and a sign for the actual Pet Sematary. Take a look at the poster below:

As if the dripping blood in the poster wasn’t enough of a hint, Pet Sematary is as bleak and horrifying as the novel on which it’s based. During the film’s SXSW premiere, Clarke opened up about one of the scariest scenes he had to film, which dealt with the death of one of his children. The scene involves his character digging up his recently deceased daughter Ellie (Jeté Laurence). Incidentally, her character survives in the source material, while her younger brother Gage (played by Hugo Lavoie in the upcoming adaptation) is the one who originally dies.

The recent Kingaissance over the past few years came in strong, and it’s only gotten stronger. Between Hulu releasing details about Castle Rock’s second season, IT: Chapter Two edging closer to its September 6 release date, and The Haunting of Hill House writer/director Mike Flanagan recently wrapping production on Doctor Sleep, the sequel to The Shining, King is more popular than ever. And, if the early reactions of Pet Sematary are any indication, King fans have plenty to be excited about.

More: Every Stephen King Movie Ranked, From Worst To Best

Source: Regal

  • Pet Sematary Release Date: 2019-04-05 IT Chapter Two Release Date: 2019-09-06 Doctor Sleep Release Date: 2019-11-08