A new survey by research organization Pew Internet & American Life Project depicts how Apple’s iPad slid from 81 percent in 2011 to 52 percent in 2012, in terms of U.S. adult tablet ownership, due to lower-priced Android slates steadily gaining traction.
Pew’s Journalism website elaborated:
Android-based devices are now at 48 percent overall: approximately 21 percent own the Android-forked Kindle Fire, 8 percent own the Samsung Galaxy, and the remaining is a mix. It is worth noting Android would only hold 27 percent without the $199 Kindle Fire.
The growth in tablet adoption is likely related to the advent of the lower-priced tablets in late 2011. Overall, about two-thirds of tablet-owning adults, 68%, got their tablet in the last year, including 32% in 2012 alone. That has lessened Apple’s dominance in the market. Now, just over half, 52%, of tablet owners report owning an iPad, compared with 81% in the survey a year ago.
Check out Pew for more related information on smartphone ownership and operating system loyalty.
This article is cross-posted on 9to5Google.
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