Last week we noticed that Apple had started seeding Apple Watch review units to the media, and this evening the device is getting more promotion. On popular TV show “The Voice,” coach Pharrell Williams can clearly be seen wearing the Apple Watch. Likewise, Apple CEO Tim Cook is attending the NCCA national championship game with the Apple Watch clearly strapped on his wrist.

Tim Cook appears to be wearing the stainless steel Apple Watch with a white sport band, while Pharrell appears to have on a Gold Edition model with a white sport band. Cook received his masters degree from Duke, which explains why the Apple CEO is in Indianapolis for the NCAA national championship game.

The Apple Watch will go up for pre-order this Friday, April 10th, with in-store previews beginning the same day. The device will go on-sale April 24th, although we’ve noted that retail stock will be incredibly limited for many models on launch day. Earlier this evening, Tim Cook sent a memo to all Apple employees regarding the Apple Watch launch. In the memo, Cook congratulated his staff on the hard work it has put towards the Apple Watch. He also noted that Apple employees will all get 50% discounts on the aluminum sport and stainless steel models of the Watch and $550 off of the gold Edition variations.

Woah.

A post shared by Pharrell Williams (@pharrell) on Apr 6, 2015 at 8:16pm PDT

https://twitter.com/dansimonsayshi/status/585244335156899840

Big timer for the Dukies. UW celebs? RT @darrenrovell:In the crowd: Duke MBA alum & Apple CEO Tim Cook (via @bzcohen) pic.twitter.com/CCU69YBp3j

— WUSA9 (@wusa9) April 7, 2015

Duke fans are about as hyped to meet the CEO of Apple as they are for the game: http://t.co/T25BH8cOzJ pic.twitter.com/fzK3dIMsXK

— SB Nation (@SBNation) April 7, 2015

Apple’s Tim Cook, Duke MBA, greets Blue Devil fans before game. pic.twitter.com/kVkX6wEJsS

— Jason Gay (@jasongay) April 7, 2015