Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.
Richardson said that the transition from his usual Nikon kit wasn’t an easy one.
— Philip Schiller (@pschiller) October 8, 2013
But that using it over four days, he came to be impressed …
In choosing the camera for the 5s, Apple made the brave decision to increase the pixel size rather than boost the megapixels. Brave because many consumers are taken in by the megapixel race, assuming that a larger number is a better camera, when the reality is that larger pixels, combined with the brighter f/2.2 lens, allow far better photos in low-light conditions. Which, as anyone who has ever visited Scotland and its famous grey clouds will know, includes the Scottish landscape much of the time.
Of course, one could see photo-feature as either demonstrating the capabilities of the camera in the iPhone 5s, or proving the old adage that it’s not the camera, it’s the photographer. Perhaps it’s fair to allow the two to share the credit. If you fancy your chances against Richardson, you’ll find our how-to guide on the camera app in iOS 7 here.
