Pinterest is introducing a new feature for its iOS app called Lens. Rolling out now as a beta feature, Lens lets you point your camera at your surroundings to discover new design ideas based on what it captures.
Lens is currently in beta which means it’s not tuned to work with just anything you capture. Pinterest says “home decor ideas, things to wear and food to eat” work best with Lens for now. Future versions will enhance Lens’ ability to recognize more objects so users can find more ideas related to real world items.
Pinterest is also introducing a new feature called Instant Ideas, which shows related items based on things that you Pin. Pinterest says Instant Ideas based on Pins will make the experience more personal over time too.
Finally, Pinterest is adding a new Shop the Look feature that works with Pinterest’s ability to Pin multiple items in one selection.
Pinterest is available for free on the App Store. Instant Ideas and Shop the Look are rolling out first followed by Lens beta over the next few weeks. All three features will be available on iOS, Android, and the web.
