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Despite being an extremely popular platform with Gen Z, TikTok has also managed to attract the older generations. Data shows that 32% of TikTok users are between 25 and 34 years old, creating a plethora of new content for audiences to consume. Many Moms use TikTok to share their lives as parents, communicate with others, and showcase their latest childcare hacks. In order to learn more about this demographic, Netinfluencer lists the most popular Mom influencers on TikTok.
Team2moms
Made up of Denise and Ebony, Team2moms use TikTok to spread positivity whilst also showcasing the joys of parenting to their 6.2 million followers. These Mom influencers have two children, Lucas and Olivia, and enjoy sharing their personal milestones and changes in their style. They also answer questions from their fans to create a more engaging platform.
Both children produce GRWM videos and partake in viral TikTok trends. Denise and Ebony also share nostalgic elements of their childhood and show pictures of their pregnancy journey. The duo has even released a line of merchandise with 100% of the proceeds being donated to the LGBTQ+ charity, The Trevor Project.
Sulheejessica
Using her signature catchphrase, ‘Let’s Make Some Lunch For My Kids’, this Mom influencer has inspired many other parents to up their packed lunch game. Sulheejessica shows a range of inspiring meal ideas that she packs into her children’s bento boxes.
She often creates lunches based on a theme such as Earth Day and St Patrick’s Day, providing a sense of delight for her 5.8 million followers. Together with her TikTok, Sulheejessica also produces a varied assortment of long-form content for YouTube. Here, she shows her most popular recipes and also creates a selection of makeup tutorials and craft videos.
Abbie Herbert
With an impressive 13.4 million followers and 1.3 billion likes, Abbie Herbert shares her daily life as both a mother and content creator. Alongside her husband Josh and daughter Poppy, this Mom influencer enjoys playing with TikTok’s augmented filters and including her daughter in popular trends.
She also shares updates on her current pregnancy, including scans and potential baby names. Herbert also has a successful YouTube channel, where she goes into more depth about her family’s personal lives. This channel has been in operation since 2015 and has amassed 1.64 million subscribers.
Momcreators
Even though this Mom influencer only has 6705 followers, her work on TikTok is gaining a wealth of attention. Monica Banks, better known as Momcreators, helps other women to find success in the content creation industry. She uses TikTok to answer other women’s burning questions and tries to help them get started in influencer marketing.
Banks also offers advice for existing Mom influencers, guiding them through sending invoices and securing brand deals. Momcreators also offers a wide selection of resources including personal consultations, a membership program, and a free guide. She is also active on Instagram, posting a collection of reels for her 732 followers to enjoy.
Tsova_yan
As an Armenian living in the US, Tsova_yan details her life as a stay-at-home mother to two young children. This Mom influencer is a very talented photographer and shares her children in some adorable photo shoots such as in a Barbie display box and an Easter basket.
She also shares the extravagant birthday parties that she throws for her children, further impressing her 60.1K followers. This influencer also creates a lot of lifestyle content, presenting clothing hauls and workout routines. Tsova_yan even runs a small business, selling personalized paper cups in her Etsy shop.
Rayleigh Jones
Rayleigh Jones collates both lifestyle and parenting into her TikTok videos, showcasing her latest finds and family life. Jones often creates a lot of restocking content, providing a satisfying viewing experience for her 12.8K followers.
Ariajonesy
This Mom influencer is not afraid to share the more difficult aspects of parenthood, creating relatable content for her 301.9K followers. Ariajonesy discusses the need to take a break from her children as well as handle their own anxieties, helping to create a healthy conversation around these topics.
In addition, she also produces humorous videos that detail her teen years as well as funny moments with her family. This influencer also manages an Etsy shop that sells graphic print t-shirts and a variety of pet-themed clothing. Alongside her own business, she is also a brand partner for The Coldest Water, OptimaLife, and She’s Birdie.
Imperfect Mom
This Mom influencer loves to take part in a dance trend with her children and share the true reality of being a parent online. Imperfect Mom aims to destigmatize modern motherhood and encourage other women to feel confident in their parenting abilities.
She even shares the bloopers of her most popular videos, sharing her true self with her 943.7K followers. Imperfect Mom creates short-form content on Instagram where she has an additional 111K followers. She also creates sponsored posts for Coppertone, promoting her favorite sunscreen spray to help keep her family safe on vacation.
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Dasiatemia
Dasiatemia also includes her niece Rylee in her video, highlighting their unbreakable bond and hilarious interactions. She also produces vlogs and lifestyle content food YouTube, where she presents her daily routine when caring for her child and details engaging storytimes for an additional 8.95K subscribers.
Nikki Inneh
Nikki Inneh produces a variety of health and fitness content, highlighting how women can upkeep their well-being whilst caring for their children. She also shares how to remain levelheaded and calm during stressful times, helping her 15K followers remain balanced and mindful.
This Mom influencer also prides herself on being a homemaker and is often seen sharing her grocery hauls. Inneh offers advice for baby-led weaning, presenting some of the meals her daughter enjoys throughout the week. Aside from TikTok, Nikki Inneh is active on Instagram, describing her daughter’s milestones and other updates to her 5329 followers.
Mom influencers on TikTok signify a growing shift in the platform’s main demographics, boosting the popularity of many Millennial and Gen X influencers. This change further emphasizes how influencer marketing is growing in diversity and success. To discover more about the different types of influencers on TikTok, visit our website
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Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.
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